Taiwan Soft Power   (cultural & creative industry)           
                             
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The UK based Monocle's Soft Power Survey ranks nations according to their culture, politics, business, diplomacy and education rather than their financial or military power, drawing on US academic Joseph Nye's notion of applying power by persuasion and attraction rather than coercion or force.

Taiwan has not been included in this global survey ranking list, so Taiwan's soft power is behind Asian's "world top 20" nations , including Japan, South Korea, Australia, Singapore, New Zealand, China, India, UAE.    Korea ranks 19、14、11 in 2010, 2011, 2012, but in 2013 Korea fails to enter top 10.   Taiwan fails again to have a good ranking status in 2013~2017.  

Taiwan also failed to be listed in 2017's Soft Power 30 Study, compiled by PR company Portand Communication and University of Southern California.   The top 30 nations are 1  France  2 UK  3 USA  4 Germany  5  Canada   6 Japan  7  Swiss  8 Australia   9 Sweden  10  Holland  11 Denmark  12 Norway  13  Italy  14  Austria  15  Spain   16  Belgium  17 Finland  18 NZ   19 Ireland  20  Singapore   21 S. Korea   22  Portugal  23  Greece   24  Poland   25  China  26  Russia  27 Czech  28  Hungary   29  Brazil  30  Turkey.


At Jan. 29, 2015,
 Taipei mayor Ko Wen-je in <Foreign Policy> commented Taiwanese democracy: "Does Taiwan have democracy? Real democracy means politics belongs to the people. Taiwanese politics belongs to corporations and is controlled by political parties".  In 2010 Annette Lu, former vice-president of the Republic of China (Taiwan), advocated the ROC's use of soft power as a model for the resolution of international conflicts.  However, in 2013 a series of food safety scandals in Taiwan has hurt consumer confidence, and now there are worries they could dent the island's economic growth and damage tourism (BBC, 11.19.2013),  besides, according to Taiwan's national Chung Cheng university survey 2-23-2016, about 80% Taiwanese don't believe the impartiality of Taiwan's judiciary (prosecutors and judges),  another report at 1.27.2014 shows about 70% Taiwanese are not satisfy their public security (criminal rate)......

In 2007, Yale published a book ""Charm offensive: How China's soft power is transforming the world".   In 2010, Dr. Joseph Nye said hard & soft power enable Taiwan to deal with China and expand its international space. (Dec. 8, 2010)    Taiwan also stated "Taiwan is small, but our 'soft power' is big ! " , "Culture makes Taiwan great ! "

How is Taiwan's "Soft Power"  ?   The true answer is : Taiwan's soft power needs to be improved  !

 Taiwan's cultural power - pls. see this web-page,
 ★
Taiwan's other soft power -  please click  !  ( ps: "Hard Power" means military power, etc  ―  Taiwan has not invented any top weapons. )

Monocle's soft power survey:

2016/2017 Monocle's Soft Power survey

1 USA 16 Norway
2 Germany 17 Korea
3 Japan 18 Finland
4 UK 19 Brasil
5 France 20 China
6 Australia 21 Austria
7 Canada 22 Belgium
8 Sweden 23 Singapore
9 Swiss 24 India
10 Danmark 25 Poland
11 Italy ps: Asia & Pacific countries marked
12 Spain
13 New Zealand
14 Holland
15 Portugal

2015/2016 Monocle's Soft Power survey

1 Germany 16 Norway
2 USA 17 Austria
3 UK 18 Finland
4 Japan 19 Portugal
5 France 20 Belgium
6 Australia 21 China
7 Sweden 22 Brazil
8 Swiss 23 Singapore
9 Danish 24 Poland
10 Canada 25 Turkey
11 Spain  
12 Italy
13 New Zealand
14 Holland (Neitherland)
15 Korea

Taiwan is not included in soft power survey as well as 2015/2016 Quality of Life survey.

 

2014/2015 Monocle's Soft Power survey

1 USA 16 Norway
2 Germany 17 Finland
3 UK 18 Belgium
4 Japan 19 China (better than 2013/2014)
5 France 20 Austria
6 Australia 21 Ireland
7 Swiss 22 Brazil
8 Sweden 23 Singapore
9 Danish 24 Portugal
10 Canada 25 Poland
11 Spain 26 Turkey
12 Italy 27 Mexico
13 Holland 28 Greece
14 New Zealand 29 Russia
15 Korea 30 Argentina

Taiwan is not included in soft power survey as well as 2014/2015 Quality of Life survey ―  No any city in Taiwan is included in the list, some cities in Asia are ranking top, those are No.2 (Japan Tokyo)  No.3(Australia Melbourne), 9(Japan Kyoto), 10 (Japan Fukuoka), 11(Australia Sydney ), 12(NZ Auckland), 13 (Hong Kong), 16 (Singapore), No.25 (Australia Brisbane)

2013 Monocle's Soft Power rankings
No. countries ranks in 2012
1 Germany 3
2 UK 1
3 USA 2
4 France 4
5 Japan 6
6 Sweden 5
7 Australia 9
8 Swiss 8
9 Canada 10
10 Italy 14
ps:
     The Guardian, UK (6.19.2013) : ...
Over the last few years, China has attempted to salve its soft power angst with hard cash, pouring money and manpower into the movie industry, the culture-promoting Confucius Institute and the foreign-language output of state broadcaster CCTV. ...Last year, the outgoing Chinese president, Hu Jintao, wrote an essay bemoaning his country's poor performance in the cultural arms race. "We must clearly see that international hostile forces are intensifying the strategic plot of westernising and dividing China, and ideological and cultural fields are the focal areas of their long-term infiltration," he wrote, somewhat dramatically, adding "the international culture of the west is strong while we are weak."

 2012 Monocle's soft power rankings

 2011Monocle's soft power rankings
1 UK 11 Korea 1 USA 11 Norway
2 USA 12 Norway 2 UK 12 Denmark
3 Germany 13 Finland 3 France 13 Spain
4 France 14 Italy 4 Germany 14 S Korea
5 Sweden 15 Netherlands 5 Australia 15 Finland,
6 Japan 16 Spain 6 Sweden 16 Italy
7 Denmark 17 Brazil 7 Japan 17 New Zealand
8 Swiss 18 Austria 8 Swiss 18 Austria
9 Australia 19 Belgium 9 Canada 19 Belgium
10 Canada 20 Turkey 10 Netherlands 20 China
ps: In 2012 China soft power fell to no. 22,
      in 2011 China - it's a matter of freedom and control - and the scales are out of balance.
      In 2012, Britain ousts the U.S. as world's most influential nation: Country tops rankings for 'soft power'
 

 2010 Monocle's soft power rankings

1 France 14 Norway
1 UK 15 Japan
3 USA 16 Italy
4 Germany 17 China
5 Swiss 18 Israel
6 Sweden 19 Korea
7 Denmark 20 S. Africa
8 Australia 21 Brazil
9 Finland 22 Mexico
10 Netherlands 23 India
11 Spain 24 UAE
12 Canada 25 Turkey
13 Singapore 26 Russia

According to Monocle's soft power survey, each top-20 country has its special or stronger part, e.g., Korea soft power - A wizz with technology and now the pop powerhouse of Asia,  Japan soft power - Goodwill to all Japanese , thanks largely to a dynamic pop culture, Australia - Smart thinking has added to vast natural reserves of soft power, and China - Chinese government's continuing poor treatment of artist Ai who was prevented from travelling outside the country despite his growing global popularity and a successful year, USA -  continues to lead the world in investment in world food and health initiatives, plus tackling climate change, but it's military reputation of 2012 was further tarnished following reports of secret drone attacks in Pakistan, and its overseas occupations and unmanned drone strikes, plus an insular outlook during the recent election, lost the US its top spot..

Taiwan's soft power  :  artistsshortage of creativity & vivid imagination ! governmentlacking of forward thinking

 

      Taiwan's cultural & soft power ?

Tourism    Full analysis pls. click  Taiwan Tour&Travel

"Formosa" means "a beautiful island", however, some media of both Taiwan and China (新週刊New Weekly) comment top 1 point of interest in Taiwan is Taiwanese people itself. (an ambassador from S. America said so too)  

World Economic Forum (WEF) 2017 <Travel and tourism competitiveness report> (released at 4-6-2017), Taiwan's most important indexes for promoting tourism, like "Attractiveness of Natural Assets" (parks, beaches, mountains, wildlife, etc) ranks world No.87, "Natural Resources" ranks No.55,   "Environmental Sustainability" ranks No.75 (No.69 in 2015), "Price Competitiveness" ranks No. 46, "Hotel Price Index" ranks No. 89 (82 in 2015), Taiwan got "n/a" on China's strong indexes such as "World heritage natural sites" as well as "World heritage cultural sites" (world top 5).   Taiwan has excellent scores on "Mobile Network coverage", "ATM", etc, but those least likely are main attractiveness to international sightseers that Taiwan needs most.   Taiwan is not be included in top 30 countries in <Travel and tourism competitiveness report> from 2011 till 2015, In 2015's report, Japan No.9, Singapore 11th, HK 13th,  China No.17 ; 2011 ranking - No.10 Singapore, no.12 HK, no. 13 Australia, no. 19 New Zealand, no.22 Japan, no.32 Korea, no.35 Malaysia.

<the China Times> 5-26-2015: "We should pay attention to a poll on the net in Hong Kong, it says Taiwan is the most disappointed place for the tour, because Taiwan's night market is the only place worth to visit." (<media commentary> scholar's view "掉漆的文創")

According to 2009 ECA int'l "the Best Place to Reside",Taipei ranks No.57,  Asia top 3 are Singapore 、HK、Tokyo( both world No.15)
 2010 rank :  Taipei No.55、
Singapore is still global No. 1.

 

 ◆  2015 Travel & Tourism Competitiveness Report

Taiwan's weakness :
Index Taiwan's world rankings
Country Brand Strategy No.125
Prioritization of Travel & Tourism No.82
Hotel price index No.82
Tourist service infrastructure No.77
Environmental Sustainability No.69
Natural Resource No.62
Purchasing power parity No.64
World heritage cultural sites the last position, n/a (China No.5)
World heritage natural sites the last position, n/a (China No.3)
major car rental companies No.120
Travel and tourism industry development No.53

 

◆  Country Brands Index 2014/2015

Taiwan's score : Taiwan's score location - "Countries" (left lower place)
Taiwan locates in "Countries" category, a lowest area  ―   having below average perceptions in both the Status and Experience dimensions.

Critera :
tourism / Value for money, Range of attractions, Resort & lodging options, Would like to visit for a vacation, Food ;
HERITAGE & CULTURE / Historical points of interest, Heritage, art & culture, Natural beauty;
etc.

 


“Country brands” – Countries that have above average perceptions across both the Status and Experience dimensions and have measurable competitive advantages over their peers as a result.
“Experience countries” – Countries whose perception strength is biased towards dimensions relating to Heritage & Culture, Tourism and Made In.
“Status countries” – Countries whose perception strength is biased towards attributes relating to Value System, Quality Of Life and Business Potential.     http://www.futurebrand.com/news/futurebrand-launches-the-country-brand-index-2014-15
top 20 countries: Japan, Switzerland, Germany, Sweden, Canada, Norway, United States, Australia, Denmark, Austria, New Zealand, United Kingdom, Finland,Singapore, Iceland, Netherlands, France, Italy, United Arab Emirates, South Korea.

top 20 most influential cities:  NY, London, Beijing, Washington, Moscow, Tokyo, Paris, Berlin, Shanghai, Dubai,  HK, Singapore, New Delhi, SaoPaulo, Rio De Janeiro, LA, Rome, Toronto, Seoul, Mumbai

 

 

      Taiwan's cultural & soft power ?

Visual Communication

Taiwan government logo, UN for Taiwan logo, state-run enterprises logo, Taiwan's universities annual event logo ......  etc,  suspiciously are cheap-copy works.  Similar visual designs're everywhere in Taiwan.

Some examples are listed as below:

(1)     (2)   (3)  
   

"R" logo years ago

Taiwanese government, CRC's logo

Korea Seoul's official logo

logo by National ChungCheng university, Taiwan
logo of
Taiwan's government
world logo appeared earlier world logo appeared earlier logo of
Taiwan's government
Asian (Korea) metro's logo
(appeared earlier) 
design by Taiwan's best university 

ps:  the logo of Taiwan Ministry of Economic government, since 11-9-1993, next 2 are logo of Canadian Pacific Rail, since 1968.  It's a cheap-copy suspect.   Besides, Taiwan's official document states their logo "easy to identify and associate with Taiwan's brand ... a simple shape and modernized & internationalized, aesthetic design " ; but, exactly on the contrary, it's neither modernized, nor as aesthetical simple as CPR's logo... 

     (4)   Taiwan's cultural landmark

  Silk Cut prt ad   knife as tree, lawn, mountain

left : Silk Cut ad. in UK, appeared earlier    right:  poster for Taiwan's cultural government and Eslite Bookstore (ps)

ps:  Both use same ideas "sharp knife tree, dangerous gear-wheel lawn"   
       Pic. at right side is an ad. for <Creative Ideas Exhibition of Taiwan Cultural Industry, Taiwan>, Eslite bookstore ( Taiwan's pride, a cultural landmark of Taiwan)

Liberty Times 4-6-2016:   Government took the lead to plagiarize, and ignored copy-rights, Taiwan becomes "an island of Plagiarism".

 

      Taiwan's cultural & soft power ?

Food -

best restaurants

      1. Luc Besson's movie "Lucy"  shooting in Taiwan particularly includes Din Tai Fung ―  which is not only the most famous Taiwanese restaurant but also even a landmark of Taiwan,

However,

  (1) Din Tai Fung admitted at 5-9-2012 having used  Monosodium Glutamate / sodium glutamate (M.S.G.) as addictive in some foods there -  and they won't change this policy so as to keep major cuisine (e.g., steamed bun/bao (小籠包), chicken soup) delicious (according to United Daily News 5.9.2013).  According to  National Health Research Institutes and United Daily News (8-15-2015) "Horrible foods for dining out": Taiwan's food (in restaurants, cafeteria, etc) problems include using MSG.  Taiwan's 5 star restaurants like Sherwood Hotel announced any chefs using MSG will be fired.  According to int'l medical studies, using Monosodium Glutamate (MSG) is controversial. (ref to "The Dangers of MSG" : http://health.howstuffworks.com/wellness/food-nutrition/facts/the-dangers-of-monosodium-glutamate.htm)  Some claimed it may causes asthma, headache, even brain damage. )
 

(2) Din Tai Fung was suspicious of being involved in Taiwanese food scandal, Apple Daily (蘋果日報)10-10-2014 reported that one Taiwanese Dept. of Health found out Din Tai Fung imported some oil products from King's Cook which bought  lard oil (mixing animal feed with cooking oil) from Ting Hsin Int'l. ( http://www.appledaily.com.tw/realtimenews/article/new/20141010/485241/   台中市衛生局調查發現,鼎泰豐曾向購買頂新正義油品的台中金品調理(KingsCook) 公司進貨,恐中鏢。)
 

(3) Din Tai Fung admitted having used G.M.(genetic modified) soy material(豆類) for a long time (until July 2015).   The China Times, (3.29.2013) reported professor Kuo H. J. (National Taiwan University, Department of Agronomy) comments - Taiwan using G.M.(genetic modified) is "national scandal" (國家級醜聞」), French scholar Seralini found G.M. foods may cause cancer with higher probability,    BBC (6.6.2013)<Taiwan diet danger everywhere>: Taiwan is the only country eating cured products made by animal-feed, G.M.(genetic modified) soya beans.  (主妇联盟说台湾是世界上唯一直接食用饲料级基改黄豆加工 的豆制品国家。)  But Din Tai Fung still used the "scandalous" G.M. stuff for 2+ years after the news being spread island-wide Recently, CNN (7-24-2015) dropped Din Tai Fung down to No.20 position  in Taiwanese foods list.  

Din Tai Fung's Hong Kong branches were just eliminated their Michelin star
 title at Oct. 31, 2014,
Taiwan's Din Tai Fung never won any Michelin star title, but it is advertising itself a Michelin star restaurant by posters at front of largest Japanese mall, Mitsukoshi Dpt. Store in Taipei. (photo Aug. 22 2015)

Din Tai Fung USA website (http://DinTaiFungusa.com) has also been advertising a similar one in its front-page. (tests till present at 9-17-2015)

ps: the China Times analyzed losing Michelin most likely it's because of inconsistent quality problem.  (http://www.chinatimes.com/realtimenews/20141031001358-260405) 

 


     

      2 World best restaurants (2013&2015)  http://en.wikipedia.org/wiki/The_World's_50_Best_Restaurants   http://www.theworlds50best.com/list/1-50-winners/
    
    On 2015's top 50 list, Japan is No. 8,  on 2013's list, top 10 all are Western restaurants (No. 1, Spainish El Celler de Can Roca No. 2, Danish Noma No. 3 Italia 4. Spain 5. USA 6. Brasil 7. U.K. 8. Spain 9. Austria 10. Germany), the highest ranking Asian restaurant is No.20 Narisawa which is located in Tokyo Japan,  No. 75 is Hong Kong's Candonese restaurant 龍景軒, there's no any Taiwanese restaurant on the list.

      3.  Miele Guide (2012) :  No any Taiwanese restaurant is included in top 20 Asian restaurants list.


Food - night markets

     Best night-market-food in Taiwan : oyster omelet (introduced by Discovery channel of USA) ―  it is most typical Taiwanese food( street snack everywhere in night markets), but not exquisite & elaborated food.  a TV program expressed many oyster omelets use peanut (
fatal aflatoxin was usually found in this kind of food) powder and some unknown ingredients/addictives.   intro. to Taiwan cuisines

Food - scandals

      Taiwan's food  safety scandals till 2015 poisonous, black hearted food in Taiwan for 20-30 years, click for details  
    
Major world media like The New York Times and The Economist
(11.29.2014) comment a series of food safety scandals is one of few main factors causing the KMT, Taiwan's ruling party, has suffered one of its worst electoral defeats since Chiang Kai-shek and his forces fled to the island at the end of Chinese civil war in 1949.

 
  Taiwan's Food safety scandals
TW food
 

2015 :
Since its worst ever electoral defeats, Taiwanese government never does some soul searching and corrects the wrong,  "It's weirdo !!, Taiwanese government only focuses on 3 dried products - dried daylily, dried radish, and preserved fruits (snacks)", NTU professor Wu K.Y. stated "Completely evading the crucial point", "those 3 items are very low risky products".
Apple Daily 8-28-2015: The incidence rate of Taiwanese people suffering colon/rectal cancer was ranked world No.1 (2nd is Korea, 3rd Slovakia) , Taipei Medical University Hospital's director of surgeons expressed Taiwan's food scandals constantly happened in recent years, many black-heart tainted foods containing Carcinogen (cancer producer) is a factor causing high incidence rate.

2014 Taiwan food scandals
        ●
The New York times
(9.8.2014): The authorities in Taiwan are scrambling to control a tainted-cooking-oil scandal that has affected hundreds of manufacturers and raised fears about health risks posed in many commonly consumed food items... the new scandal shows that there is still not enough being done to eliminate lawbreaking production lines,” The Taipei Times said ...
          ● TIME (9.8.2014): Gutter Oil' Scandal Raises Food-Safety Fears Once Again in Greater China.  A Taiwanese food-safety scare has spread to Hong Kong...
          ● Bloomberg BusinessWeek  (9.8.2014): Tainted Lard: China's Latest Food-Safety Scare Comes From Taiwan       The case is the second major food-safety scandal by a Taiwan-based company in the past year,...The new gutter-oil scandal has “shocked local consumers” in Taiwan who expect more from their government, ...“I hope the law could be revised to impose tougher punishment on those who breach food safety regulations,”...   
       ●
The China Times (9.5.2014, head-page headline news): Disgusting ... Even pigs don't eat those tainted oil we Taiwanese ate !     

ps:  For full text pls. ref. to Taiwan food scandals.

 

 


Taiwan's Food safety scandals 2013, 2014


 

      Taiwan's cultural & soft power ?

Animation (comment Taiwan's best awards in world's best contests)

Taiwan's Top Institution(ps)

animation

World's top contest, prize & honors

this site's comments

National Taiwan University
of Science & Tech.
Cubic Tragedy
 

ACM SIGGRAPH  
   People' Choice Award 

                        
 experts won't feel the idea - girl face-lifting results in Picasso's cubism <weeping woman> unexpected . 

 

National Yuan-lin University
of Science & Tech.
Cubic Tragedy

graduate school paper: "Picasso-inspired idea ..... contrary to our expectation"

 experts won't feel this idea "un-expected".
 
National Taiwan Univ. of arts A fish with a smile

Berlin international Film Festival, children's section, Special Prize of jury committee

 (1) a story for children.
 (2) elegant drawing style, but doesn't look like any city in Taiwan.
National Tainan Univ. of arts After the rainy day

 winning in UK

 Just like most Taiwan's films,  boring obscure-meaning codes, so that most people are hard to understand or may make over-interpretation.  
 
National Palace Museum Adventures of NPM (1) grand prize, 2008 Tokyo International Anim. Fair.
(2) anim. goal : " bridging the gap  between ancient artworks and modern audiences.
 (1) it's a story for children, not for modern adults.
 (2) the film is showing in children's center of National Palace Museum, Taipei Taiwan.

Tamkang Univ.'s paper concludes Taiwan animation's 1st problem is "short of creativity".    Very few Taiwan's researches 're working on this subject. (Taiwan  animation currently is only expert at drawing tech.)

◎   comment Taiwan's international winning animation films in 2011.

 

  Picasso cartoon Cubism       Picasso cartoon Cubism
 

2 examples among Picasso-Cubism inspired cartoons

More clever Picasso-inspired  ideas have already been developed long time ago, please click to see 

 

      Taiwan's cultural & soft power ?

Advertisement

My article in <the United Daily News> (Oct. 2007) mentions Taiwan's ad. creativity has been lousy for a long time.   In the past 10 years, Taiwan is about in the last place in Cannes Ad. festival, world best ad. contest.   (Even Vietnam, Philippines, red China are bit better than Taiwan) 

    

Taiwan's most important ad.

 Take Taiwan's national ads : "UN for Taiwan" (Taiwan to join the UN ) , as an example :

who said ?

 said what ?

This site's comment

2007Taiwan government :

UN for Taiwan ad. is "un-limited creativity"

(1) This series in recent years are quite old ideas.

(2) click to read details

National ChenChi University, ad. professor book

using puns in UN series is " very creative and witty idea"

    

Taiwan's int'l winning ads.

As for Taiwan's business ads. or TV commercials obtaining winning records in int'l ad. festivals , are not all so original,..... or not very sharp-witty  , i.e., making love with an insect symbolizes insecure sex, or stick out (very out) the tongue to make a funny face, ...... are students level ideas.

 

      Taiwan's cultural & soft power ?

Music/songs

An essay <China Tames Rebellious Side of Rock "n" Roll> in <New York Times>, likened today's Red Chinese pop music culture to the politically enforced conformity  of the Cultural Revolution, the core of songs is "have fun", culture has become an empty vessel, there are few hints of angst, alienation , or any but the mildest expression of teenage rebellion.

Taiwan's pop music was tamed by political pressure in the past, the "opposition culture" in Taiwan's music field was almost eliminated.

Today's music is in a money-oriented environment.

Very few people notes an usual case :  two most popular singers, Wu-bai and S.H.E. (hottest in China too) sing 2 same-name songs, namely all the same as Chinese translation of "Brave New World" - a classic literature regarding man-handled white-terror tyranny.   S.H.E. seems so happy and exciting while singing this song.

In contrast, Apple Computer's famous commercial <1984> comes from another white-terror literature  "1984" written by Orwellian.   Ad. research papers mention one reason it succeeds ( the most remarkable US ad campaign, although aired only once ) is that people are curious about the mystery/puzzle -  a tyranny in a free country.

Certainly, the <1984> despises human-controlled tyranny.

 Apple <1984> TV commercial

 <Brave New World>

 <Brave New World> Chinese translation book

1984, Apple TV commercial

Brave New World, Chinese translation book


everybody in a blue-smog (mock IBM CIS color) "jail" are under control by big-brother in a big screen . try http://Youtube.com !
 

 (1) A literature by A. Huxley
 (2)
http://futuresteve.wordpress.com/2007/10/19/brave-new-world/  

book cover

 

      Taiwan's cultural & soft power ?

Arts

Dec. 8, 2012 : To everyone's surprise, 2 out of 3 artists in Taiwan government's selection for participating Italia Venice Biennale are foreigners !  This means Taiwan does not have talented artists??

Many Asian countries have great ambition to do city-marketing by arts expo.,  there're 8 arts biennales will be taken place in Sept. 2008.

Taiwan is one of them -   <Asia Arts Biennale > was held till Feb. 2008.

Taiwan's largest news introduced (with a large-sized picture) an expo.  artwork  -  world brand's logos are spread on human bodies, this work seems to symbolize "Globalizing" phenomenon.

However, the idea "logo body" already appeared a number of times in,  i.e., <Your Logo Here, photos from S. Cal. 2004-2006>, and some logo tattoo works .......

More sharp-witty and more difficult ideas appeared in cartooning field at least 13 years ago, i.e., Japanese Yomiuri international cartoon contest  (see pic. below).

  logos body

pic. : "number" logos on athletes

 

      Taiwan's cultural & soft power ?

Architecture

below are Taiwan's "Face" buildings :

architecture

This site's comment

Taipei 101 building

Ugliest skyscraper in the world  - NOT very aesthetic & exquisite appearance    

Tao-yuan international airport

  1st Hall : copied U.S. airport.
  2nd Hall :  shortage of spirit breadth and arts
atmosphere.

An article by VIP professor in Taiwan major newspaper 2002 asserted  :  " Copy is humanism spirits" 、 " How can we enjoy & bear those original designed  architecture by Taiwanese !? "

ps1:  Taiwan's Pavilion at Shanghai's World Expo. 2010 (China)  ―   an ordinary architecture, far worse than UK's Pavilion (with same construction cost and space).

ps2: another contrast :

 Can you tell which is US  Washington Dulles int'l airport, or Taiwan Taoyuan int'l airport ?

US Washington Dulles international airport

Taiwan Taoyuan international airport

US Washington Dulles international airport

Taiwan Taoyuan international airport

                                                                                       ps: TaoYuan int'l airport just modified its appearance.

 

      Taiwan's cultural & soft power ?

Film/movie

●  Taiwan's film industry got 3 major troubles :

(1)   Taiwan government used to do political propaganda/comm. by using movies,  besides, Taiwan government's movie policy already gave up to WTO, U.S., Hollywood.

(2)   Taiwan can only makes some abstract/obscure symbols that attracts very very few people.  Using Eastern exotic flavor's another very useful strategy for attending world film contest.   No witty & creative idea led to Taiwan film industry's death.

         ☉  Taiwan's movie fail to create better humour like "Lost in Beijing" ( red Chinese film banned by CHN gov.) .
         ☉  Taiwan's all-time grossing film, <Cape No.7>, is not CREATIVE, is not a witty comedy (some world best media position this film as comedy), but attracts lots of Taiwanese by some simple ideas( i.e., sort of slapstick) and culture elements.  
         ☉  Taiwan's <You are the Apple of My Eye> of 2011 is very popular in TW, HK and Chn, but most of it's boyish humors are not witty & stylish, this film attracts audiences by
stoking collective memory of their youngsters age.
PS: Taiwan's films only won 2 awards in Taiwan's Golden Horse film festival (China and HK won most awards), which is the worst in latest 20 years.

(3)  Taiwanese are rich, but spent little on arts, and taste not too good - many people prefer real things, like money.    International Monetary Fund (IMF) reported 2010 Taiwanese GDP (USD 35,604) ranked world no. 21.(news 9/23/2011)

  per person per year
movie NT470 (about US 15)
drama NT91 (US 3)
dancing show  NT65 (US 2) 

TV soap opera series : Taiwan's TV opera series focus on "charming leading-actors/actress" (not content) to attract audiences, so Korean, Japanese, red Chinese TV series are better & more popular.  United Daily (12-28-2014): Taiwan's TV opera are not original.  UDN (critique C2, 6-21-2015): Taiwan's drama crisis/ lacking of budge, passion, actor/actress.
Variety show/program of assorted entertainment: this sort of shows were the reason or excuse that Taiwanese people don't like going to theater watching movies, but till now (2013), those stuffs were already behind China's, some paper even questioned Taiwan's variety show/program of assorted entertainment : "Are they incurable?" (4/7/'13 UND).  United Daily (12-26-2014):  Taiwan needs creativity.  Apple Daily (8-31-2015) : Taiwan's entertainment show from bad to worse, the gap between Taiwan and China becomes bigger, Taiwan's TV field in risk !

 

      Taiwan's cultural & soft power ?

Cartooning

About 10 years ago, ROC on Taiwan government together with <The United News> system organized a Taiwanese team to participate in Euro's largest humour contest, <Kokke Heist Humour & Cartoon Festival >,only 3 artists (including Zola Zu) were selected.

Recently Taiwanese cartoon artists have shown little talents on Taiwan International Cartoon Contest sponsored by Taiwanese government,

Almost all juries withdrawn from <Courage World Cartoon Contest> (ranking world No. 1 for some years) , due to "seems political" reasons .   

Both animation and cartooning need creativity, but at present Taiwan doesn't have that environment.   

Taiwan youngsters like "Kuso" stuffs, however, formula/routine mind is not good enough for cartoon creativity.  

 

Japanese winning art in Knokke Heist, Belgium                1st prize work in contest held by MinSen Daily

 

pic. left:  Knokke Heist winner, appeared earlier.      
pic. right: Taiwan's 1st prize cartoon was sent to Knokke Heist and lost.

ps: Taiwan has (only a few) world class cartoonists : i.e., T.Y. Ju (Ron Chu)

 

      Taiwan's cultural & soft power ?

Product Design

(1 )  Taiwan's best-selling cultural creativity :

Recently, Taiwan's best-selling & widely known product , "Chinese Fortune(or Rich) God figure toy", is based on Taiwanese superstition (Apple Daily: 88%of college students believe ghost existing ), and eagerness for money,

Taiwan's figure-toy design just simplified Chinese Gods' complicated appearance to little cute mascot, in contrast, int'l designs for gods are more witty, i.e.,

   
☉ Europe, Belgium rug Co.     installed a special compass in each product, its needle points to Islam's holy land instead of pointing South/North    this created a lot of business.
☉ Japan      made a watch converting 114 world major cities' time to Islam holy land's time, with time-alarm function for Muslims' prayer.

  
 

( 2 )  best-selling cultural products for int'l tourists

A major design periodical comments:  <National Palace Museum>'s rich treasures is the key to success of Taiwan's Cultural & Creative Industry.

However, <NPM> seems to look down upon the talent of Taiwanese designers.

<NPM>   product

short comments

 

Alessi "the Chin Family"

(1) <NPM> cooperates with Japan, Italy, hence, NPM's products are not purely Taiwanese or Chinese flavor.
(2)  Mr. Chin got  slant eye (or "raising eyebrows"), it's western view-point, the Oriental usually don't draw that way.

Chinese creativity vs Taiwan creativity
Taiwan's tourists guidebook/ pamphlets (pic. above)   
calls 5000 yrs treasures

  "Chinese Creativity" .

How about "Chinese Creativity" in today's Taiwan ??

"Jadeite Cabbage" tray-pillow for
 chop-sticks to rest on

(1) most products directly use antique-art shape.
(2) At least 20 years ago, various assorted dedicated vegetables and fruits  glass chopsticks tray-pillow already were made-in-Japan (best-sellers too) .

Don Dynasty ladies picture slippers

 just directly applied antique pictures on products.

<NPM> should designs Chinese treasures, and makes witty, humorous artworks  to represent Taiwan's modern arts.   Western tourists suppose like to buy souvenir with Chinese culture & flavor created by ourselves.    "Mercenaries" cannot represent Taiwan to Olympics.

 

<NPM>merchandises

slippers, mugs, etc with Don Dynasty Ladies Picture


Zola Zu's design :

(1) expo. in Europe like Holland, Turkey, and was printed in best-collection albums.
(2) printed in <the China Times>.
 

 directly use antique pictures(or simplify a little bit)

I choose the theme : When the East encounters the West,  Fine arts meets Cartooning, to integrate 2 major cultures.  

NPM slippers, National Palace Museum

art cartoon, slippers

ps: "tech. oriented" product design like <idea> contest, <if> contest is not discussed in here

 

      Taiwan's cultural & soft power ?

Medical

FTV (4-16-2017) comments medical Doctors' social status is lower than before.  
The book "Exposing the truth of modern medical circle in Taiwan" ("誤診誤醫", published by the China Times, 2012; by Xu Da-Fu  ) criticizes : Taiwan's hospitals focus on profit/benefit and ignore patients' rights , The whole medical circle already went the wrong route...

Surgery / Taiwan's excellent surgeons perform many operations simultaneously - happened quite often in Taiwan...
Medicines /
 the quality of prescription medicines in Taiwan is from bad to worse...
Bribery /
the institution needed to be paid bribery most is judiciary system, second is Taiwan's medical and health services ...
◎ full text pls. ref. to  Taiwan Medical services  or  http://Courageworld.ch/TaiwanHospitalsMD.htm

 

      Taiwan's cultural & soft power ?

Sports/Athletics

  In 2016 Rio Olympics medal tally statistics, Taiwan (Chinese Taipei) only got 1 gold, 2 bronze, ranks world No. 50, compare to previous years, 5 medals in 2000, 2004, 4 medals in 2008, 2 medals in 2012;Other Asian nations -  China ranks No.3, Japan No.6,  Korea No. 8,  Australia No 10,  N.Z. No.19,  Iran  25, North Korea No. 34, Thailand No. 35, Indonesia No. 46, Vietnam No.48, Taiwan No. 50

●   Taiwan just held 2 world scaled athletic events that have ever seen in Taiwan's history :

World Games Kaohsiung Taiwan & Deaflympics Taipei : comments/critiques  click to see how they showed Taiwan's culture and creativity.

other Soft Power
As for other items of Taiwan's soft power, according to Reporters without Borders (RSF), Taiwan's press freedom (speech freedom) ranks No. 45 (always behind No. 45 since 2008), Taiwan's human rights, judicial system, high-ranking officials' corruption, women's rights, abuses of international/foreign workers, death penalty ( capital punishment ) etc need to be improved. 

 

 

    comment Taiwan's scholarly articles on cultural creativity ('soft power') field:
                   critic 
critic1  critic2  critic3  critic4  critic5  critic6  critic7  critic 8  critic 9
 

 

 

      Taiwan's cultural & soft power ?

Summary

(1) Not easy to upgrade "Made in Taiwan" to "Create in Taiwan",  since Taiwan has very few experts in creativity. (government does not think highly of them)

(2) Most Taiwanese professors (PhD) do theoretical studies, don't have talent (some even are not interested ) on witty creativity/design. 

(3) Ph.D usually is required for college teacher position, it's one criterion for Taiwan government to evaluate all schools.  Un-talented teachers can't train students to be talented.

(4) Taiwan's society and people don't think important of arts, culture, creativity, etc.  

(5) Taiwan government official in univ. paper said Taiwan doesn't have that kind of environment for creativity.  
     Creativity needs freedom,  democracy, and people's independent personality,  government officers don't like creativity, which means extra risk.

(6) Taiwan should fight "diamond cut diamond" with western nations in major fields , instead of going backdoor (or side-door) by exotic local culture, Eastern mysterious flavor, obscure codes, etc.

(7) Taiwan government used to give less budget to cultural field, and use e.g., movie as propaganda/comm. tool.   Taiwan needs int'l friends, but uncreative films won't attract enough audiences.

(8) Taiwanese government kicks cultural creativity to the corner , in that creativity seems no use for political election, but requires extra efforts on social controls/adm.

(9)  Taiwan's government prefers to use his own men.

(10) Taiwanese youngsters love heavy slapstick 、silly "Kuso" stuffs ("young-designers" policy is wrong).
     Taiwanese adults' imaginative power  is bounded, thinking in a roundabout/evasive way,  their tastes are lousy .......  pls. see 2 examples as below :

 

artworks introduced by Taiwan's largest news:

western artwork earlier

 
 

Merging Mao's photo  &  Tian-an-men Square
of Beijing

with "Miki mouse"
(to symbolize Red China's westernization  )

Morphing Mao
with "Miki mouse"
(to symbolize China's westernization  )

 

 is Biro Mihaly: A haboru borzalmai ellen, Plakat Budapest, Europe, at 1912. http://www.hnm.hu/utils/Gallery.php?ItemID=213&PicNum=9

fighter planes pass
Tian-an-men Square, and
drop
human-beings as bombs

ps: this painting price 10 times from 2005 to 2008
 


using youngsters as artillery bullets

(appeared earlier)

to be continued, if necessary

 

          Taiwan needs medicine, not cosmetic

 

ps2:  Other researches : finger-pointing moon results in that ear will be cut (28.3%) , chopstick knock bowl results in being a beggar (22.3%),  swimming in July (Lunar) results in un-luck (64.7%), whistling after sunset will encounter ghost (37%), pregnant woman using scissors will give birth to an abnormal baby(32%)  - reported by <Apple Daily>5.29.2005  (largest and best news evaluated by university) 

PS: Taiwan Animation,  int'l contest winners  

anim

 

    <Adventures of National Palace Museum>

NPM web-site (English version)

This site comments

the winner of the prize "animation of the year" Tokyo Int'ernational Anim. Fair of 2008. (1) The NPM Chinese version web-page mentions: the film obtains "grand prize exhibition",  a weird grammar sentence. 
(2) Japan's web-pages: "Animation of the Year" award goes to <1.0: You are (not) Alone>
I have no idea which is right ...
describes this animation as  "an exciting story of their (the leading actor, "ceramic child pillow")  search for a katydid that has flown away from another of the NPM's treasure, Jadeite Cabbage".

 (1) Not an exciting story.
(2) The NPM is in Chaos after night, it can be an exciting story, why was the child only interested in that insect? 
(3) Suggest readers to compare with some other films like <Night at the Museum>, or classic animation Statues Que.

This film "bridges the gap between modern audiences and ancient artworks". 

 (1)  It's for kids, not for modern audiences.  The film is showing in children's centre of NPM.    Almost all audiences are children when I was there at July 4, 2008.
(2)  Children usually love vivid colorful film, not like this film .
 

 

 

    

 

  <Cubic Tragedy>:  ACM  SIGGRAPH  Peoples' choice no.1

(1) About 10 years ago <TIME>'s article stated Japanese comic strips show a sense of inferiority  about their Eastern face ( many Japanese hero-characters look like western person's feature & body structure ), Cubic Tragedy's Oriental face-lifting story may interests Western audiences.

(2) Attendees might feel "proud" when recognizing (or figure out) it's a Picasso's painting, so as to vote this film as People's Choice award winner.

(3) The author's strategy is smart, however, the Picasso-inspired idea won't surprise creativity experts, because lots of fine-arts inspired and Picasso inspired ideas have already been developed long long time ago, in both West and Asia.   ( see pic. below)

(4)  The author tried to "design" the girl's face (to  avoid "yellow skin") and the Asian eyes (described in the book "Survival of the Prettiest" , or  any look like soap "Ugly Betty" ), <Cubic Tragedy> gives the girl a polygonian (square,cubic), pink face just same as certain background.

(5)  Americans invest more money in their looks (beauty) than in education,  around 1/2 the number of global M.D.s in plastic surgery are living in USA, the surgery may be treated as just a make-up or hair-coloring in the near future.   Hence, the pink color may be  sarcastic on that girl and many females, however, changing background-color may broaden the theme.

(6)  In 1990, there's a widely-known concept arts : a French artist did a plastic surgery on face, and live show to world arts museums, people can buy this DVD or some skins cut ......  is it an art, a stunt, or a tragedy with various hidden meaning ? 

Lots of fine-arts and Picasso inspired ideas're already published long time ago.

 

 

    

 

★  <After the rainy days>   winning in UK

(1)  A western saying : "Chinese are inscrutable", and many western juries, audiences favor stereotyped image of Eastern world -  so, many Taiwan's films are on purpose full of exotic flavor, mysterious atmosphere, etc, or go even further :  obscure/abstract codes,  philosophical  arts,  poetry like a dream .........

(2)  The "arts" are usually decoded to various meanings, depending upon audiences' knowledge and life experience .......    Picasso and a kid both can create same "art-work" i.e., displaying a M. Duchamp toilet, but the kid doesn't mean too much.   An empty museum is a concept art, randomly shooting in the street is a Surrealism art. (quoted by John Carey, Oxford U. professor, to comment arts)

(3) Famous Ad book <Visual Persuasion> (U. Penn. USA) mentions Surrealism is sometimes thought of as a representation of dream (lack of logic) imagery and a source of various hidden meanings.  However, attempt to read these hidden meaning may run into a problem of over-interpretation.    It's mainly an art of eye-grabbing visual paradoxes.

(4)  Most audiences only want entertainment, instead of spending efforts in taking a boring philosophy class, or in escaping from a maze.

(5)  Great arts can be understandable and popular, i.e., Polish <fallen art>, Canadian <Special delivery>, Korean <Birthday Boy>,  are easily understood, and may touch many people's hearts.

(6)  Some symbolic tokens seem not so fresh, i.e., a flying graffiti, or fish soaring to the sky.  Many times it seems to be easy : for instance, "graffiti" symbolizes rebellion, "flying" symbolizes set to free (or release from tyranny), so, combine both to get a flying graffiti. 

(7)   Sometimes lyric stuffs may needs obscure (but not too obscure) codes, but, why does mocking-politics kind of film need camouflage?

(8)  <After the rainy day> is sort of "arts" animation.  

(9)  For so many years, Taiwan government loves to do some political propaganda/comm. by attending int'l film festivals with this kind of obscure-meaning films, so that Taiwan fails to communicate with million times of world audiences, this style of movie already led to Taiwan film industry's death.   

 

 

    

 

★  <A Fish with a Smile> (10 min. short film)   Jury Committee Special prize, Children's Jury Short Film,  Berlinale int'l film Festival 2005

(1) director : C Jay Shih, Alan Tuan, Poliang Lin

(2) brief   -  "I once had a fish that was as loyal as a dog, as amicable as a cat, as attentive as a lover".   This animation is kind of surrealism  languages -  deconstructed, inconsistent, hallucinatory, etc.

(3) If you like this anim., also try "EEL", a Japanese made Cannes award winner. 

(4)  The drawing style is elegant, however, this city looks like Euro's more than Taiwan's.

(5)  The nature of animation is closely related to poetry, poetry is related to thinking in nature.   I feel university should produce  great themed art-works.

(6)  I guess "fish is crying" is a more witty phrase than "fish is smiling". (because fish is in water)

ps: a few other winning anim. can't be found in Youtube, or their school sites

 

 

 

    

 

 

Summary:

Taiwan is struggling from OEM to OBM (for Pixar 3D films and China's cheap labor),  Taiwan's animation is skilled in drawing tech., but is short of creativity.  

1.  Taiwan's society :
     Taiwanese people don't think important of arts, culture, creativity, etc.  

2.  Taiwan government :
     Taiwan doesn't have that kind of environment for creativity.  
     Creativity needs freedom,  democracy, and people's independent personality.  Government officials don't like creativity, which means extra risk.

3.  Taiwan's universities :
     They made very few research on creativity, produced very very few sharp-witty or entertaining animations.

Wikipedia encyclopedia concluded that Taiwan government has not worked a lot on cultivating college potential ones in animation field, currently is far behind Japan, S. Korea, and even Red China. 

 

This website "Taiwan Human rights" : world No.1 rankings      Taiwan's Creativity         home page

comment Alessi Mr Chin & NPM of Taiwan printed in <United News>, one of largest media in Taiwan, Aug. 2008  :  Chinese language version

comment Taiwan Cultural Creativity prt in <the United News> of Taiwan

 part of my critique-article printed in <United Daily News> of Taiwan

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